Case studies from brands who stopped guessing.

Do you have SEO agency case studies for my niche?

The public case studies on this page are a small subset. Many of our engagements live under NDA or are shared only on discovery calls. "Not many cases in my niche on the site" ≠ "we haven't worked in your niche."

What we typically have in our vault by sector:

- SaaS (early to mid stage). 8 cases, ranging from seed-stage to Series B. Typical work: product-led SEO, use-case content strategy, technical SEO for JavaScript-heavy apps. - Ecommerce. 6 public + 4 NDA cases. Shopify, Woo, custom Next.js storefronts. Work includes ecommerce SEO, category-page optimization, product schema, and marketplace alignment. - B2B services (professional services, consulting, agencies). 5 cases. Focus on "SEO agency near me"-style local queries plus thought leadership content. - D2C brands. 3 cases (fashion, beauty, home goods). - Marketplaces / classifieds. 2 cases — the most complex, involving programmatic SEO on tens of thousands of pages.

Each case includes: starting point (traffic/leads/revenue), what we changed (specific work list), final numbers after 6-12 months, and what didn't work (yes, we show failures too — it builds credibility for the successes).

If your niche isn't in the list above, that's not a "no" — on the discovery call we'll honestly say whether we have relevant experience, and if we don't, whether we're excited to learn on your project. Learning has trade-offs: fresh perspective without "we've seen this before" assumptions, but slower first weeks while we get up to speed on your context.

Formats we share cases in: short public (on the site), medium PDF on request (5-8 pages), deep presentation on discovery call (with real invoices, working files, Slack screenshots for transparency).

We also have 3-5 current clients willing to spend 15 minutes on a reference call with you. Ask on the discovery — we'll connect.

How do you measure success in link building services case studies?

Link building services case studies are measured across three tiers, and each tier has different meaning for different clients.

Tier 1 — activity metrics. Links acquired per month, average Domain Rating of linking domains, topical relevance score, anchor-text distribution. These are the "output" metrics we report weekly. Necessary but not sufficient — you can acquire lots of links that don't move anything.

Tier 2 — impact metrics. Referring domain growth, Domain Rating trajectory, rankings movement on target queries the links were meant to boost. This is where you see if the links are actually working. Typical trajectory: month 1 shows tier 1 movement, month 3 shows early tier 2 lift, month 6 shows meaningful tier 2 progress.

Tier 3 — business metrics. Organic traffic from the pages you're building links to, leads/revenue attributable to those pages. This is what the client actually pays for. Without this, link building is a vanity exercise.

Sample case (B2B SaaS, 12 months of link building services):

- Tier 1: 96 total placements from real editorial sites, average DR 52, 68% within topical relevance band. - Tier 2: DR grew from 34 to 58, rankings for target queries moved from average position 24 to 8, non-brand organic traffic +180%. - Tier 3: MQL from organic channel +240%, closed revenue attributable to organic channel: $340k in the 12-month period vs. $95k in the prior 12 months.

Notice we don't report "acquired 96 backlinks" as a headline. That's the input. The headline is the tier 3 lift.

Metrics we don't feature: total backlink count (grows with cheap crap), "power" scores from tool aggregations (proprietary and not comparable across tools), or referring pages count (vs. referring domains — 100 links from one site is one relationship, not 100).

Minimum evaluation period for link building services: 6 months. Anything shorter doesn't give links enough time to be crawled, evaluated, and factored into rankings.

Do you have ecommerce SEO agency case studies?

Yes — ecommerce SEO is one of our stronger practice areas. Public case studies cover 4 stores (Shopify + custom); another 4 are under NDA.

Typical structure of an ecommerce SEO agency case study:

Starting state: - Catalog size (e.g., 1 200 SKUs across 8 categories) - Baseline organic traffic and revenue - Key technical issues (crawl budget, faceted-nav bloat, missing product schema, hreflang errors) - Baseline visibility on target category queries

Work performed: - Technical fixes (specific list: canonical strategy for filters, faceted-nav crawl control, schema implementation, hreflang setup for multi-country) - Category-page rewrites (usually 20-50 categories, each getting keyword-mapped copy, FAQ blocks, internal linking) - Product-detail template optimization (H1, meta, product FAQ, review markup, image optimization) - Content additions (buyer guides, comparison content, glossary pages) - Link acquisition targeting review sites, ecommerce publications, and vertical-specific media

Results after 6-12 months: - Non-brand organic sessions growth (typically 2-4x for well-executed cases) - Category-page rankings (e.g., "movement from avg position 22 to 6 on target category terms") - Product-page visibility (harder to summarize — usually shown per-category) - Revenue attribution (biggest number; typically 3-5x for cases where we started early)

Example from a home-goods case (public with client permission): - Starting point: $180k/month DTC revenue, 40% from paid, 22% from organic - After 9 months of ecommerce SEO: $410k/month DTC revenue, 28% from paid, 44% from organic - Category "sofas" moved from position 47 to position 4 on the target query - Product schema implementation lifted CTR from SERP by 34% (measured via GSC)

What we DON'T do: programmatic thin-content pages (city × category × brand doorway pages), scraped product descriptions, hidden text for "extra keywords". These tactics look impressive in month one and get sites penalized within a year.

Every ecommerce SEO agency engagement includes: quarterly strategy review, monthly reporting, dedicated senior lead. Retainers start at $5 000/mo.

Do you have website design case studies I can browse?

Website design portfolio is in three places:

On this site (public cases): ~15-20 works grouped by type — landing pages, marketing sites, ecommerce, product UI/UX, brand identity. Each case shows key screens and a short story about the problem and solution.

On Behance (@ixni): another ~40 works with wider variety — including design experiments, illustrations, motion work. This shows range, not just "corporate marketing sites."

Under NDA / on discovery calls: another 25-30 works that clients asked not to publish — internal product UIs, pre-launch rebrands, confidential enterprise work. We show these under NDA on the first call if relevant.

What we have in our vault by project type:

- SaaS marketing sites — 10 public + 6 NDA. Mostly Framer or Webflow, some custom Next.js (like ixni.agency itself). - Ecommerce (Shopify + custom) — 5 public + 5 NDA. Product catalogs, checkout flows, category landing pages. - Product UI/UX — 4 public + 12 NDA. Mostly B2B SaaS dashboards, some mobile apps. - Brand identity + logos — 20+ on Behance, 8 under NDA. - Marketing landing pages (one-off campaigns) — 15+ on Behance, adding new every 2-4 months.

If you're looking for a specific vertical (e.g., "show me a fintech dashboard case" or "show me a SaaS onboarding flow"), tell us on the discovery — saves us both time.

Portfolio is best used for stylistic range, not "this is what your project will look like." Your project is decided in the discovery and brief — we don't copy solutions across contexts. If you like a specific case's aesthetic, tell us; we'll discuss whether it fits your product.

For website design work we don't have public examples of yet (early-stage products, rebrands in progress), we can walk through the process live on a call — from wireframes to final Figma files.

How is your work different from a content marketing agency, SEO company, or digital marketing service in a case study context?

Case studies from a specialized shop (pure content marketing agency, pure SEO company, pure digital marketing service) will look different from ours because we integrate. Here's how to read the difference:

A content marketing agency case study typically shows: articles published, editorial calendar consistency, thought-leadership placements, backlinks earned from great content, audience-building metrics (newsletter subs, social shares). Missing: how content connected to product-page conversions, whether the topical selection was SEO-driven or editorially chosen, technical SEO layer.

A pure SEO company case study typically shows: ranking movements, technical SEO wins, backlink acquisitions, traffic growth. Missing: content quality context (were the articles actually good, or just SEO-stuffed?), design/UX context, how the traffic gains connected to funnel outcomes.

A digital marketing service (paid-focused) case study typically shows: ROAS, CPA, conversion rate, ad creative iterations. Missing: LTV impact, organic complementarity, brand-building effects.

An ixni case study typically shows all three layers on one project:

- SEO/technical fixes and rankings movement (like an SEO company would show) - Content published, quality of ranking pages, links earned (like a content marketing agency) - Paid budget efficiency, retargeting complementing SEO (like a digital marketing service) - Design updates, brand consistency (like a design studio) - And the integrated business metric: total customer acquisition improvement, blended CAC, revenue attributable to the whole program

This is why our case-study numbers often look smaller-scale than specialists' cases at first glance (we might report a 3x traffic lift where a pure content shop reports 10x). We measure over shorter, more attributable windows and don't cherry-pick the most flattering metric.

If you want to compare us against a specialist, pick a shop you like, ask them for their comparable case at your stage, and put our case next to it. Look at revenue attribution and time horizon, not headline traffic numbers.